Behind the Seams: The Ethical Journey of Their Nibs Sleepwear | Review
Discover the enchanting journey of Their Nibs, from a playful nickname to a brand that crafts elegant and whimsical pyjama sets, celebrating style, comfort, and the beauty of life's moments.
Nestled amidst the charm of Notting Hill, Their Nibs is more than just a brand; it's a tale of creativity, evolution, and a commitment to making people feel special.
Fiona, the visionary founder, embarked on this incredible journey, transitioning from her role as a buyer at Laura Ashley to crafting a whimsical haven for children's fashion in 2003. The spark for the name 'Their Nibs' was her affectionate term for her son, embodying a hint of playful Yorkshire slang meaning 'the one in charge'. This endearing term became the cornerstone of a brand that encapsulates the spirit of fun and individuality.
In 2014, Fiona's path intertwined with that of the brilliant print designer, Sia. United by their shared love for vintage finds and the quintessential British eclectic style, they embarked on a collaborative journey that birthed something extraordinary. As their ideas flourished, their lives also expanded, with Fiona welcoming her daughter in 2018. This pivotal moment led to a noble purpose – 20% of Their Nibs' profits are dedicated to supporting Coram, a charity devoted to the well-being of children and young people.
The year 2020 ushered in a new revelation for Their Nibs – the realisation that their enchanting prints and vibrant fabrics were not only adored in childrenswear but also in the realm of sleepwear. The comfort of slipping into a splendid pair of pyjamas at the end of a tiring day resonated profoundly with people. From elegant wildflower motifs to the untamed grace of cheetah prints, Sia's original designs found a place in the hearts of those who sought comfort and style. Thus, Their Nibs transformed into a brand that celebrates women, nature, and the joy of feeling good.
Listening closely to the desires of their customers, Their Nibs crafts sleepwear that encapsulates practicality, vibrancy, and ethereal beauty. The incorporation of practical pockets, the lushness of vibrant hues, and the cool touch of premium fabrics make each creation a winning combination of both style and substance. The cotton they use is ethically sourced and durable, while their recycled satin reflects a commitment to sustainability.
Their Nibs' designs are more than mere clothing; they're a celebration of life's special moments. Whether it's a Christmas morning, a birthday surprise, or a quiet evening on a rainy Tuesday, these pyjamas embrace every facet of our lives. They also extend their warmth to friends in times of need, with pyjamas that offer comfort during hospital stays. Their versatility shines as they seamlessly transition from practical loungewear to Sunday brunch glamour.
Behind every gorgeous piece lies a story of dedication and care. Their Nibs' designs journey from their warehouse in Edinburgh, where Heather and her team meticulously wrap each creation and add a personal touch with handwritten tags. The connection doesn't end there – their customer service team is always a phone call away, ensuring that every interaction is as warm and welcoming as their designs.
The heart of Their Nibs extends to the source of their materials – a trusted factory in Jaipur, India. Regular visits to the factory have forged a bond with the skilled tailors and seamstresses, some of whom have been a part of the team for over a decade. This connection speaks volumes about Their Nibs' dedication to maintaining the highest standards and the most ethical practices.
As Their Nibs proudly enters its 20th anniversary year, they continue to grow, delighting their audience with fresh designs that mirror the changing seasons. Swimwear and soothing eye masks now join their selection, but the essence remains steadfast – an enduring collection inspired by you, designed for you. Their journey, from Notting Hill to the world, is a testament to the power of passion, creativity, and the desire to make every day a little more joyful.
Bodhi Wears: Wonders Of The World
Rachel Wears: Untamed Cheetah
*This collaboration was for the purpose of this review but all opinions are my own.